John McCain lost because first and foremost, he was not a good candidate and the people he had advising him were clueless.

But don't tell McCain pollster Bill McInturff that. Speaking before a National Journal breakfast crowd, McInturff blamed everyone else for the loss - plus the bad economy. He also called pollster Frank Luntz a "moron:"

"We had a very unpopular war and the most unpopular president in American polling history," he explained, by way of summarizing the election. "We had a 70 percent wrong track and we were winning. We were winning. And what happened? We said that's not hard enough for John McCain. We should implode the financial markets. And what happens? We go from 70 percent wrong track to literally 90 percent."

Unrestrained by the formalities of the election, McInturff levied some sharps words at fellow GOPers who -- generally speaking -- never really were bullish on the idea of a McCain presidency. The most biting jabs were saved for communications guru Frank Luntz.

"I saw Frank Luntz," said McInturff, "who is a moron -- I want to make sure this is clearly on the record -- he was talking to Republican governors, making fun of John for not being able to use a BlackBerry. The man can't do it because he is much more disabled than people can imagine... I would like to take a hammer and start breaking bones in Frank's arms."

McInturff later noted that the Obama campaign ran an ad on this very topic, and vice presidential candidate Joe Biden criticized the spot because of its insensitivity.

In addition to going after Luntz, McInturff highlighted several factors that he credited with truly hurting the McCain candidacy. The first, and most obvious, was the crisis in the financial markets and the failure of the House of Representatives to quickly pass a bailout packaged.