PrintFebruary 7, 2010
Graph of the Day for February 7, 2010
"CBS has sold all available spots for this Sunday's Super Bowl broadcast, the network said Monday (Feb. 1). In most years broadcasters have some spots available until game day. While CBS reported price for a thirty-second ad spot, between $2.5 million to $2.8 million, is less than NBC's high of $3 million during 2009, demand has been stronger than expected." Source: TV by the Numbers.
Super Bowl viewers and the cost of a 30-second Super Bowl ad
Source: Between The Screens.
Hoven's Index for February 7, 2010
Super Bowl advertising rates and revenue, 1990-2009:
Year | Cost of 30-sec ad ($ thousands) | Total Ad Revenue ($ millions) |
1990 | 700 | 39.0 |
1995 | 1,150 | 69.7 |
2000 | 2,100 | 135.1 |
2005 | 2,400 | 159.2 |
2006 | 2,500 | 162.5 |
2007 | 2,385 | 153.7 |
2008 | 2,700 | 186.3 |
2009 | 3,000 | 213.0 |
Source: TV by the Numbers.
Graph of the Day Archive.
