the other night we were watching a Brit crime series online. The commercials are aimed at a US audience. One of the commercials starts out with straight-on talking heads mostly-known actors and actresses. They each held up a photograph of a crushed house and then said, "This is where my heart is."

This went on for a few times and then the announcer says "Join Governor Andrew Cuomo and New York to help rebuild: text "RELIEF" to 80000 or visit www.reliefNY.org. The Empire State Relief Fund is dedicated to providing resources to help recover from Hurricane Sandy and rebuild and restore homes."

Already Cuomo is running for the White House.