Via KING TV in Seattle, not exactly a red state television outlet, comes news of "sticker shock" on the part of Washington State folks signing up for Obamacare.  The station cites Eric Levy, whose existing health insurance plan was too costly, he felt:

So he jumped online to the Washington Health Benefit Exchange and the sticker shock for a comparable plan was even worse.

"It's another $500 a month that you have to think about how you're going to pay for," said Levy.

What's worse is paying for certain coverage he doesn't need.

"The real thing that jumped out at me is all of a sudden I'm required to have maternity coverage," he said.

As the fiasco of Obamacare technical glitches subsides and more people are actually able to access the plans available to them, there are going to be a lot of unhappy campers, not least among the young adult demographic which so strongly supported Obama in his two presidential elections.

Advertisers know that the young adult demographic is more inclined to switch brand loyalties than other age groups, which is why they are willing to pay more for television programming popular among them. The same logic could well apply to political brands. The process of leaving college and entering the real world is shocking enough without discovering that the "Affordable Care Act" turns out to be anything but. Maybe those sociology professors don't know everything.

Hat tip: Roy Wilson